for/future/reference, founded by Randi Molofsky, is the premiere New York- and Los Angeles-based brand development agency with a focus on independent fine jewelers. With expertise in strategic marketing and wholesale distribution, FFR's mission is to enable unique designers to grow and flourish in a highly saturated 21st Century retail marketplace. With a proven track record in the evolution of high-end luxury brands, FFR works with select clients to create a tailored strategy for consumer, retailer and editorial awareness.
for/future/reference is also a brand, acting as an influencer in the world of social media (@for_future_reference). Sharing a uniquely quirky point of view on all things contemporary and estate jewelry, FFR also works with private clients to create extraordinary bespoke and reworked vintage jewelry with an eye to the bold and unexpected.
